'Come Back Interesting' Campaign
STA Travel, UK
Art direction, artwork, image selection. Designed in collaboration with LOVE creative.
Retail posters, bookmark, postcards
When people travel, no matter where they go, they come back with interesting stories and memories to tell their friends and family which are often retold throughout their lifetime.
‘Come back interesting’ was a challenge to our customers to take the plunge and go on your own amazing adventure and then come back with an interesting story to tell. The creative was designed to look like worn out books in the style of classic Penguin novels. It was flexible and could be tailored to any travel destination.
Art direction, artwork, image selection. Designed in collaboration with LOVE creative.
Retail posters, bookmark, postcards
When people travel, no matter where they go, they come back with interesting stories and memories to tell their friends and family which are often retold throughout their lifetime.
‘Come back interesting’ was a challenge to our customers to take the plunge and go on your own amazing adventure and then come back with an interesting story to tell. The creative was designed to look like worn out books in the style of classic Penguin novels. It was flexible and could be tailored to any travel destination.