Travel Brochures
STA Travel, UK
Art direction, artwork, photo selection, map design.
Set of 6 brochures ranging from 100 - 132 pages.
The brochures were designed to not only push the tours and other travel products but also to inform the customers about the destination - a little bit travel brochure, a little bit travel guide rolled into one.
The images chosen were taken from unique points of view and angles which make even well-travelled destinations seem new and interesting.
These brochures resulted in increased sales of up to 22% even in the economic downturn. These were the first brochures STA Travel ever produced in-house and have now been rolled out globally.
Art direction, artwork, photo selection, map design.
Set of 6 brochures ranging from 100 - 132 pages.
The brochures were designed to not only push the tours and other travel products but also to inform the customers about the destination - a little bit travel brochure, a little bit travel guide rolled into one.
The images chosen were taken from unique points of view and angles which make even well-travelled destinations seem new and interesting.
These brochures resulted in increased sales of up to 22% even in the economic downturn. These were the first brochures STA Travel ever produced in-house and have now been rolled out globally.